The PGA Tour has signed a five-year deal with Tito’s Handmade Vodka that makes the company the official vodka of the PGA Tour and PGA Tour Champions. Tito’s replaces Grey Goose in the spirits category, which the Tour has divided to include vodka, tequila, and a potential whiskey/bourbon deal. The Tour signed a deal in March with Maestro Dobel as its official tequila. Tito’s on-site activation will include the creation of a Tito’s Stillhouse Lounge at select Tour events throughout the season. A media buy is also included. No agencies were used in the deal.
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