Project Admission Raises $9 Million to Expand Ticket Monetization Features

Ticket monetization startup Project Admission has raised a $9 million seed funding round led by investment firm Anthemis Group. The startup’s software is already integrated into ticket platforms such as SeatGeek and Tickets.com.

 Other teams using Project Admission’s ticketing tools include the NBA's New Orleans Pelicans and Cleveland Cavaliers and the MLS' Portland Timbers. The company recently began offering digital commemorative ticket solutions for its clients. 

 “We still have a hard time knowing who’s in the room, so at the core of our product is identity-based ticketing, which allows us to kind of track the chain of ownership,” Project Admission CEO Stephen Glicken told SportTechiein April. 

 Kansas City area-based Flyover Capital also contributed to the funding round. Nashville-based Project Admission was one of 10 startups selected in 2019 to join the Techstars Sports Acceleratorin Indianapolis.