PGA Tour, Quintar expand augmented reality relationship

The PGA Tour and Quintar reached a three-year agreement to expand the tour's augmented reality experience on mobile devices for fans attending events. As part of the deal, the tour will receive an undisclosed minority equity stake in Quintar. The PGA Tour AR app launched in '18, and Quintar came on as the platform developer in '20 to create a fresh interactive experience for fans attending the FedExCup playoffs. With the new agreement, the AR experience will expand to 10 events in '22, and more events in '23 and '24. On select holes, users will be instructed to turn their phones sideways once they open the app, which will take the device into AR mode and link it to the course. The app will provide AR displays such as tee-shot trails, ball speed and distance to pin measurements. As part of the expanded rollout, PGA Tour partner DraftKings will be a sponsor of the AR experience (SBJ).