Opendorse commits to 75 school-specific NIL marketplaces

NIL specialist Opendorse plans an overhaul of its name, image and likeness marketplace this summer, the first step toward creating 75 new school-specific NIL marketplaces by the end of this fall so that donors, brands and sponsors can directly support college athletes. These new marketplaces will facilitate NIL deals by mobilizing the fanbase to offer support to their favorite players, Opendorse CEO Blake Lawrence said. “Fans, donors and local brands badly want to support NIL initiatives, but most don’t know where to even start. A school marketplace solves that.”