Big3 launching content partnership with The Game Day ahead of fifth season

The Big3 and The Game Day (TGD), an online sports media and iGaming company, have a new content partnership for the league's fifth season, which tips off Saturday on CBS and Paramount+ and Sunday on DAZN and VYRE Network. TGD will produce two original shows, Day in the Life and Big3 4-Point Battle, airing across DAZN and VYRE Network as well as on TGD social platforms on YouTube, TikTok and InstaReels. The twice-weekly, social-first series Day in the Life will provide an all-access window into how players, coaches and personalities prepare for and compete on game days. The new season-long competition format, Big3 4-Point Battle, will see 12 of the league's best shooters join former Big3 captains for a 19-player contest that will unfold over the course of the season.