Gatorade unveils first bottle collection collab with UConn's Paige Bueckers

Gatorade unveiled its first collaboration with UConn G Paige Bueckers, which “features her in the brand’s multiathlete bottle collection” alongside Jaguars QB Trevor Lawrence, Padres SS Fernando Tatis Jr. and hurdler Sydney McLaughlin, according to Joe Arruda of the HARTFORD COURANT. Bueckers signed an NIL deal with Gatorade in November. Gatorade Senior Design Dir Sean Huls said, “It features a bold color palette and personal touches including the phrase ‘Be You Be Great’ nodding to her father’s impact … blue and pink overlapping ribbons and her ‘Buckets’ nickname.” Bueckers’ other NIL partnerships include Cash App and StockX. She also filed a trademark for “Paige Buckets” which would "allow her to use the nickname on apparel” and signed an NIL deal with the education platform, Chegg, in March to “address food insecurity for students” (HARTFORD COURANT, 6/29).