Dr. Patrick Kraft on where Penn State is at with NIL: “We’re behind on NIL…we’re Penn State. We should lead the country in now we do that.” pic.twitter.com/L4IyOR1hqI
— Andrew Destin (@AndrewDestin1) July 27, 2022
Penn State ADs have "traditionally not sought the limelight and have embraced the secrecy that the job can provide," but current AD Pat Kraft at Big Ten media days "showed a desire to color outside of those lines and bring much more transparency to the position," according to Dustin Dopirak of the Bloomington HERALD-TIMES. Though he "made a point not to criticize" his predecessor Sandy Barbour, Kraft "shined light on the areas where he thinks Penn State is short of where it needs to be." He said that he saw "major shortcomings in facilities for its Olympic sports," meaning those outside of football and men's and women's basketball that "make less revenue." Kraft "showed a willingness to disclose more information," especially the information that "makes Penn State look good." He is "unabashed about making noise externally on behalf of Penn State." That "willingness to go to bat" with both PSU administration and the Big Ten has "already endeared Kraft to Penn State's coaches," including football coach James Franklin in particular (Bloomington HERALD-TIMES, 8/1).