The NBA and Fanatics are announcing an expanded multiyear collaboration to open the first brick-and-mortar NBA stores in Australia beginning this year. The first NBA Store in Australia is at the Emporium Melbourne in Victoria, with the second opening in Sydney, New South Wales, in the near future. The flagship stores are operated by Lids, which operates the NBA stores in N.Y., London and Paris, as well as the upcoming one in Berlin. On Aug. 16, Nuggets G Jamal Murray will visit the Melbourne store and interact with fans. The expanded collaboration builds on the NBA's relationship with Fanatics, which currently operates NBAStore.com and 21 international NBA Store e-commerce sites.
