The Pro Football Retired Players Association is granting former NFL players an opportunity to earn money through a deal with the video platform MILLIONS.co.
Known as PFRPA Direct, retired players can utilize MILLIONS’ WatchStream technology to host real-time video interactions with their fans, while also creating and selling merchandise under MILLIONS’ direction.
Under the initiative, MILLIONS.co can arrange a branded "WatchParty" for former players interested in generating revenue. In each circumstance, a player’s fanbase will have the ability to view a sporting event with the player via livestream.
MILLONS.co will also collaborate with the retired players on how to best maximize merchandise sale. The social commerce company will grant PFRPA members access to their design team and a concierge account manager who can help them create videos or interactive "Ask Me Anything" sessions for fans willing to pay for the players’ content.
