The San Francisco 49ers are the first NFL franchise to partner with Tempus Ex Machina and have begun incorporating the tech startup’s low-latency data and video for fan engagement.
Tempus Ex is a league-wide partner of the NFL, and its FusionFeed technology is installed at every stadium. This team deal enables the 49ers to quickly manage and publish highlights across digital and social media channels.
The Pac-12 partnered with Tempus Ex last month to enable its athletes to monetize their highlights on social media via NIL opportunities. Co-founded by president and chief product officer Erik Schwartz, who previously was head of technology at the Alliance of American Football, as well as COO Annie Gerhart the company raised a Series B round a year ago that was led by Silver Lake and Endeavor. It has also received investments from the ADvantage Fund and others.
