ESPN's 'This is SportsCenter' ad campaign set to return this week

ESPN is officially bringing the "This is SportsCenter" ad campaign this week. The first spot, titled “Orange Slices,” will be shown during tomorrow night's Tennessee-Clemson Capital One Orange Bowl on ESPN. The creative, developed in partnership with Arts & Letters, features USWNT soccer stars Megan Rapinoe, Becky Sauerbrunn and Sophia Smith, alongside "SportsCenter" anchor Nicole Briscoe and Syracuse mascot Otto the Orange. This will be the first "This is SportsCenter" ad since 2019. More spots are set to launch throughout the year featuring athletes like Gold Medal-winning U.S. hurdler Sydney McLaughlin, plus "SportsCenter" anchors such as Elle Duncan, Kevin Negandhi, Jay Harris and Hannah Storm (ESPN).