Tally Technology partners with Win the Game to expand in Brazil

Tally Technology reached a new partnership to expand its gamification platform in Brazil through the new relationship with Win the Game, a sports and entertainment company based in South America’s largest country. One of WTG’s co-founding partners with a 50% stake is BTG Pactual, the largest investment bank in Latin America. Tally will work with WTG to market itself to brands, clubs, leagues and federations with a particular focus on sports betting. Tally has several North American sports partner teams in the NBA, NHL and MLB as well as CONCACAF. It has some existing business in Brazil with AB InBev’s Brahma beer and its Brazilian Series A teams, along with Stock Car Brazil.



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