Daily Issue

01.29.2025

Featured

Franchises

Going Yard

The Cubs unveil plans for 'The Yard,' a new outdoor space in the Wrigley Field bleachers.

Leagues and Governing Bodies

McIlroy: PGAT product 'diminished'

Leagues and Governing Bodies

Report: MLP nears profitability, expansion

Leagues and Governing Bodies

McIlroy worried other golf consumption options have diminished PGA Tour

U.S. Open Cup changes seen as progress in MLS, U.S. Soccer dispute

Report: Major League Pickleball nearing profitability, eyes expansion in near future

Column: NHL needs to consider more games in Quebec City to honor region's fanbase

Marketing and Sponsorship

Fox pulls in record revenue for Super Bowl LIX

Angel Soft offers 'bathroom break' in new Super Bowl ad

Campbell's brand Lance gets into NASCAR with Joe Gibbs Racing deal

Athleta's Power of She Collective adds WNBA's Kate Martin, Lexie Hull

Facilities

Cubs unveil 'The Yard' space in Wrigley Field bleachers

UFL to make central football ops HQ in Arlington, Texas

Report: Andretti Global to explore additional racing shop space as it preps to join F1 grid

Media

Record viewership for Chiefs-Bills AFC Championship shows no 'Chiefs fatigue'

Greg Olsen has told Fox he's unhappy with No. 2 broadcaster role

MLS, Apple make Season Pass available through Xfinity, DirecTV

ESPN's upcoming Spurs-Hawks broadcast to feature all-Black crew for Black History celebration

USA Football reveals U.S. flag football championship doc

Audience Analysis: Mixed results for Australian Open finals; SVP, Greeny have big January

Franchises

Dodgers GM pushes back on notion their spending is bad for baseball

Alyssa Thomas trade leads Sun organization to look inward

Events and Attractions

NFL to deploy 'more visible' security for Super Bowl LIX after Bourbon Street attack

Airlines expand flights to New Orleans ahead of Super Bowl LIX

NFL to debut new gaming event series during Super Bowl LIX

Dallas Open’s new home brings new sponsors, activation

Australian Open continues to push innovation in tennis tournaments

Colleges

Pac-12 athletic directors hold summit at HQ to discuss conference's future

Auburn reports $2.8M surplus for FY '24 with $194M revenue

Michigan State reports loss of over $16.7M for FY23-24

Labor and Agents

PTPA launches service to provide players with legal support

Technology

Sony providing record deployment of cameras for Super Bowl LIX

People and Pop Culture

Executive Transactions - January 29, 2025

Names in the News

Sponsored content

Quote of the Day

We are focused on and tasked with making sure our team is as good as possible. If that is creating ire elsewhere, that's fine, because I think that means our fans are very happy, which is what the goal is. I think the nature of our sport, the nature of the playoff format, you can be technically the best team and it doesn't guarantee you anything.
-- Dodgers GM Brandon Gomes, on the narrative that L.A. has become a baseball super team.

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SBJ Morning Buzzcast: February 4, 2025

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PROPERTIES