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Australia-Based Tabcorp Signs Betting Deal With NBA

Betting company Tabcorp has reached a deal with the NBA to be the league's "authorised betting operator" in Australia. Tabcorp will become an "official -- but non-exclusive -- NBA betting partner in Australia," which means the company "can use the official NBA logos on its website." The league also has a betting deal with online bookmaker BetEasy. Tabcorp customers "bet more on NBA games than they do on any other sporting league." Tabcorp last month signed a deal with the NFL, marking that league's first "such wagering agreement" (SYDNEY MORNING HERALD, 10/22).

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You need people that can set the tone, set the culture, and set the level of play up here. And since we’re only doing that across six teams, you can concentrate the talent, not spread it across 13 teams or 30 teams. And as a result, you can have a product that every night is equivalent to a WNBA Final. That’s what we’re setting up.
-- Project B co-founder & COO Grady Burnett, on recruiting talent to the new basketball league.
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