Nike has "permanently ended its sponsorship" of Hockey Canada, "finalizing an earlier pause of its marketing support." The company had been a premier marketing partner of Hockey Canada -- its "top tier of sponsors" -- and the shift "marks the end of a more than two-decade sponsorship" that began in 1999. Nike paused its support of Hockey Canada last year "amid a backlash over how the organization handled allegations of sexual assault." Both organizations "declined to answer questions about when the relationship ended, or the reason for the change" (GLOBE & MAIL, 7/17).
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