Under the header, "Formula One, fueled by Netflix and ESPN, revs up courtship of U.S. fans," the WASHINGTON POST's Liz Clarke wrote several factors are "driving what has become a full-blown courtship" between F1 and American fans and promoters. Expanding the sport’s U.S. audience was "among the goals" of Liberty Media when it bought the F1 in '17. Under Liberty’s direction, F1 "ramped up its social media presence to better reach the young consumers U.S. advertisers covet." Meanwhile, the N.Y. TIMES' Patricia Mazzei looks at F1 coming to Miami, a city where "cars are already king," with this weekend's Miami GP.
Also:
- How college sports reached an "NIL pivot point" and what the future holds.
- Big 12 "never seemed the fittest," yet Commissioner Bob Bowlsby’s legacy is "one of survival."
- The WASHINGTON POST's John Feinstein: DC has "always deserved better from the PGA Tour."
- Fox' Ben Verlander’s "love of baseball fuels his flourishing media career."
