Toronto FC has "entered into an exclusive multiyear partnership” with neighborhood social network Nextdoor which will include "community events, as well as in-venue activations at the club’s stadium, BMO Field, using digital and out-of-home creative.” Nextdoor and Toronto FC will "recognize a 'Neighbor of the Match' throughout the season to celebrate the neighborly actions of fans making a difference in their communities," and fans can "nominate people via the club’s application." Activations in neighborhoods "will celebrate the diversity and spirit of Toronto FC fans and engage people at the local level" (ADWEEK.com, 9/17).
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