Stellantis debuted its new campaign featuring Baseball HOFer Derek Jeter "promoting Jeep's new Grand Wagoneer SUV" during Friday night's Astros-Phillies World Series Game 1. The multiyear campaign, dubbed "Eyes Wide Open," begins with a “one-minute commercial featuring images of Jeter, his wife, Hannah, and child actors playing their three daughters." The campaign was “created in partnership” with Highdive, Chicago. The Jeters do not “speak in the first series of commercials." However, Stellantis CMO Olivier Francois said that later in the multiplatform campaign, the couple would "take speaking roles as well as promote the Wagoneer and Grand Wagoneer on their own social platforms” (AD AGE, 10/29).
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