Weekly Issue

Marketing and Sponsorship

Amp shifting off Dale Earnhardt Jr.

Agency finds success promoting Brazil through IndyCar deal

CLC ‘out to tackle any new areas of retail that we can find’ with expanded line of products

Schwab putting golf mentor stories on video

SMI sells all race title inventory

NFL’s marketing to-do list includes awards show, gratitude

Media

MLB postseason near ad sellout

As NBC Sports Group is ramping up, ESPN looks to grow

Big Ten goes to CBS for digital network

ESPN fires back at critics of ‘MNF’ deal’s price tag

Miami story reset bar for investigative work online, Fuchs says

NFL’s pause on package of games surprises networks

Deal helps Raycom expand ACC's syndication territory

Leagues and Governing Bodies

Got Cap? USA Water Polo's campaign does

Franchises

NBA clubs face up to $1.5M loss in gate revenue for every regular-season game canceled

Red Bull in talks with buyers, investors to sell team and ‘confident something will happen’

Facilities

A carbon-neutral Farmers Field? How about carbon intelligent?

Target agrees to 3-year extension of Minneapolis arena naming rights

Labor and Agents

Crown’s golfers put the ‘athlete’ in athlete representation

Inquiry complete in NBPA’s case as agents take the spotlight

Rookies the winners? Maybe not

No ordinary agent for Open champ

Colleges

Colleges weigh risks, rewards of stadium beer sales

In Depth

Ten characteristics to look for in naming-rights prospects

Naming rights deals

Changeovers at stadiums required the construction version of the two-minute drill

Do naming-rights deals pay off?

Naming-rights roundtable: Seeking the next big deal

Opinion

Cartoon: The Chase begins

There’s more than one dream job in sports

Could MLB have avoided 9/11 tribute controversy?

Solution to NCAA: Legislate free market into college sports

How to turn an internship opportunity into career in sports

Coast to Coast

Coast to Coast: More sandwich voting!

People and Pop Culture

People: Executive transactions

Faces and Places: Tiffany partners with USSA

Peter Fitzpatrick, president and co-founder, Home Team Marketing

Sponsored content
Quote of the Day
Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.
-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.
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