Weekly Issue

Marketing and Sponsorship

Powershares QQQ names Courier’s tennis tour

Comcast-Spectacor names Lencheski to lead global growth for Front Row Marketing

A sweet dream for licensing biz

SUM’s Wright adds business development duties

Geico near deal to keep NHL sponsorship for 3 more years

ESPN to offer X Games sponsors the world

Media

Rugby World Cup digital subs bring in more than $750K

Big East appears left behind by media influence that created it

Leagues and Governing Bodies

NFL plans to start venture capital fund

Texans latest NFL club to bring radio in house

Still no live local streaming in U.S. for NHL

PBR reworks its digital delivery

USA Track & Field hires Siegel to oversee marketing, business development

Franchises

3 from Cavs join Phizzle

New Suns president has brand, promotion experience

Facilities

Brooklyn Sports signs AEG Facilities to help operate Barclays Center

Butler’s upgrade plans continue Hinkle-Conseco connection

Short time frame makes life hard for arena bookers

Labor and Agents

Agents seek advice on decertifying

NFL: Benson’s charge against union won’t stop discipline

NBA, players stuck on ‘system’ elements

Colleges

Recommitted to Big 12, OU resumes TV channel planning

Fox Sports Enterprises seeking founding sponsors for Pac-12’s football championship game

Olympics

McDonald's close to TOP extension

In Depth

How best to use the bait?

MLB promotions by the numbers

Space crunch

Opinion

Mastering illusion, and promotions

Cartoon: Don't play it again

Ideas, insights on sports marketing

Broadcast 90 years ago was first to help listeners ‘see’ Series

Coast to Coast

A boost for Under Armour greenway

People and Pop Culture

Owners recall contributions of the NFL's rebel

People: Executive transactions

Faces and Places: Super news for Cardinals

In the Studio: John Collins

Sponsored content
Quote of the Day
Before the Super Bowl in 2025, we met with our leadership and said we didn’t want to do something that had already been done. We identified Jameis that year as someone who was, by every metric we could count, the number one NFL player on social, just for his virality, his moments and his Jameisisms.
-- Fox Sports Exec Dir of Digital & Social Nick Rago, on why the network chose N.Y. Giants QB Jameis Winston as a roaming, social-first correspondent for its World Cup coverage.
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