Marketing and Sponsorship

Pitch readied for spots with Danica Patrick

IMG, CAA make changes in golf business

Mitsubishi Electric renews tour sponsorships

NHL sells title rights in Canada to All-Star events

Stewart-Haas adds Quicken Loans as co-primary sponsor

Title helps UConn boost sponsorship revenue by 20 percent

Media

Active.com seeks media partnership

Study shows NASCAR fans' digital migration

PR pros adapt to a bigger, faster, tougher world

USA Today beefs up sports

Leagues and Governing Bodies

Final-race fatality overshadows season of growth in ratings and attendance for IndyCar

NBA ad sales data show true cost of canceling games

NFL teams to begin using handheld metal detectors

Jet Fuel: Return to Winnipeg helps NHL enjoy big year for merch sales

Can Tseng’s success pay off for LPGA?

Facilities

Legends taking Rose Bowl club seats to national audience

New Evansville venue packs three bank deals into one arena

Labor and Agents

Thirteen players sign declarations in response to NBA suit

Pleas to NLRB for fast decision went unheeded

NFL, union still fighting workers' comp battle

Events and Attractions

Is New York City a two-marathon town?

MLB Fan Cave earns a new season

In Depth

Horse racing's dealmakers

Host sites heat up sport’s East-West rivalry

Stakes race

New-breed horse owners make some noise

Opinion

How brands can turn the art of social media scientific

Cartoon: Lost seasons

How one exec joined the social media conversation

'Game Changers' makes an impression

Coast to Coast

Colorado cycling event boosts state economy

People and Pop Culture

People: Executive transactions

Sarah Farnsworth, senior vice president of public affairs, San Diego Padres

Knut Frostad, CEO, Volvo Ocean Race