Marketing and Sponsorship

LRMR offers small firms a big name

Shaq among latest to take ‘Journey’ for Dove Men+Care

NYRR team goes guerrilla hunting

Ganassi Racing secures sponsor

J&J orthopaedic division will not renew sponsorship of PGA Tour’s health and fitness center

WISE selects Francis as chairwoman as Rodin takes advisory role

Media

With new channels, YouTube edges into rights market

Dish shows there’s life without every RSN, but at what cost?

ESPN hires NBC’s Nolan to lead X Games sales

NBC Sports moving action sports programming to Versus

CBS Sports Network to put NLL games in prime time

Stats-XOS deal blends data, media

Leagues and Governing Bodies

Garber: On-field work paying off for MLS

League expects L.A. to increase MLS Cup’s reach, sales

USA Gymnastics, AEG line up $1M in tour sponsorships

Finance

Lawsuit questions Liverpool sale price

Is accounting shift by News Corp. tied to NFL rights bid?

Franchises

For first-year owner Murstein, learning and listening

Facilities

Carolina Panthers’ home hopes to welcome Chesney in June

Pointstreak expands data systems with Flyers, Penguins

Labor and Agents

Some revenue likely to remain excluded by any new NBA deal

NFL argues elements of CBAs pre-empt retired players’ injury suits

No league discipline for players investing in Ala. bingo parlor

In Depth

Updating basketball’s shrines

Practice facilities heat up construction market

Opinion

Teams can develop their own ‘intelligent assistant’ to help fans

New York City is already a two-marathon town

Cartoon: Shame on you!

Forcing social media silence not the answer for colleges

Reframing team’s place in a fan’s life

Coast to Coast

Coast to Coast: Moustaches growing

People and Pop Culture

People: Executive transactions

2011 Sports Media & Technology conference

Bob Maggiore, CMO, TaylorMade Golf Co.

Jon Podany, chief marketing officer, LPGA