Marketing and Sponsorship

Change lets sponsors cut to the Chase

Mazda signs up to Rock ’n’ Roll

Campaign for new Madden tilts toward digital

Wawrinka’s new deal is biggest ever for Yonex

In sports sponsorship debut, Yuengling finds fit with Childress

Media

NFL: No quick call on Thursday option expected

NFL, DirecTV on verge of Sunday Ticket deal

MLB on defensive after ruling in MASN case

USA Today group wants piece of SEC action

Leagues and Governing Bodies

On-site merchandise sales up 15 percent after PGA changes

Facilities

Out of left field: MSU adds lofts to $40M ballpark renovation

360 principals see growth by joining with HOK

Legends-Puck combo will handle Rose Bowl premium dining

Labor and Agents

NFL Players Inc. president Gordon to depart

Stealth SME in talks to acquire firms, new president says

For Michael Yormark, busy start at Roc Nation

In Depth

Grand plan for tennis

Staying on schedule

CBS prepares to bid farewell to U.S. Open

Colleges

ASU draws on NFL experience

Retailers buy into CLC College Colors platform

Events and Attractions

Cycling tour sponsors find activation points in social media, postrace festivals

Opinion

Cartoon: Little League, Big Legacy

The dawn of the Rob Manfred era

How major sporting events can take guesswork out of costs

U.S. soccer growth hinges on player development

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Plugged In: Aaron Kasinitz, The Diamondback

What I Like: Greg Mason, Tennis Industry Association

Research and Ratings

MLS Turnstile Tracker

WNBA Turnstile Tracker