Weekly Issue

Marketing and Sponsorship

Busch, Boykin shake up business model with new marketing agency

Startup water brand uses NFL star power

Sponsors kicking off activation

Young sponsorship sellers learn new ways to ‘yes’ at 5 Star

Media

Nickelodeon launching prime-time sports block

Some surprises on top NFL media exec’s list of stories to watch

Leagues and Governing Bodies

Risk on neutral site for title game rewards MLL

For Chase, a March Madness-style grid game

NFL, union fight effort to repeal blackout rule

NFL looks for CMO after exec changes

Franchises

Teams line up for 3-D projectors

Ping me at the Palace: Pistons add tech

Labor and Agents

Trask aims for spot on bookshelf; Pagano’s agent already there

Gilbert: Firms back case for ending CBA

Olympics

NBC Sports to play host to execs from USOC, NGBs in Seattle

Colleges

Big South signs sponsors Utz, Kangaroo Express

Schools turn to FanGauge for deeper data

In Depth

Sport or spectacle?

Considering stadium options beyond Wembley

London team would pose logistical challenges

Sponsor roster grows as NFL boosts its presence in London

Going long: the NFL’s global push

Research: London games benefit fan development

Want to make it work this time? It’s all or nothing

How could London team shake up TV market?

Former players share highs and lows of London

Events and Attractions

NBCSN to air new Ohno event

Perfect timing: Citizen expands deal with USTA

Wasserman builds around its endurance events

Opinion

Cartoon: Ready for some football?

From ratings to Redskins: What to watch in the NFL

Growth of a game: How tennis has changed, where U.S. stands

When a loss is really a win, and the future of the NCAA

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Game Day With: Pat Wilson, Little League

Sponsored content
PREVIOUSSunday, August 24, 2014
NEXTSunday, September 07, 2014
Quote of the Day
It doesn’t take account of all the investments we make in many things, the costs of delivering the Championships to the standard that we deliver it to -- which, of course, builds a value in our brand, which, particularly for the top-10 players, they’ll see the benefits of when you look at the kind of contracts that they will have personally. Our business model, really carefully balanced over 150 years, has delivered that value -- yes, to us, yes, to British tennis -- but also back to the players.
-- All England Lawn Tennis Club CEO Sally Bolton, on how a source of frustration for AELTC leadership is the player group’s proposed revenue share structure as the mode of deciding the total prize money pool.
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