Marketing and Sponsorship

Abbott to carry healthy living message with World Marathon Majors sponsorship

Breeders’ Cup looks to extend Vegas reach

TaylorMade goes to the lowlights

Amid banner year for agencies, sponsorship model evolves

MLB aims to get them to the ballpark

Media

Fast break: NBA media rights

Deals leave big rights locked up for now

Jersey ad revenue part of the mix

Sporting News Media offers data, demos from ePlayer

Chicago event puts rugby on big stage for NBC Sports, AIG

Leagues and Governing Bodies

With resolution, more teams for London games

Franchises

Bills’ Owen exits for foundation

Chargers may fight over L.A.

Orlando City looking to Brazil

Facilities

Fanatics puts digital know-how into in-arena efforts for Devils

New Galaxy partner Fanpics lets fans find photos of themselves in action in the stands

Need for voter approval doesn’t faze Giants

Labor and Agents

Pistons’ center among NBAers to benefit from salary cap hike

Wasserman Media Group hires ski agent Svenningsen

Events and Attractions

What happens in Vegas is pools at the PGA Tour event

Finance

Citi’s Rick Perna joins Park Lane

In Depth

Staying on point with marketing

NFL teams continue marketing outreach to women

Panelists share their take on NFL’s next moves

Inside Under Armour’s powerful campaign

Prior to launch, the question was, ‘Are people going to like it?’

Marketing to female fans in a post-passion-shift world

Opinion

This industry could learn something from scholars

Cartoon: Draft in the Windy City

An AD’s life: On campus, under the microscope

Fanaticos are the ‘more’ consumer

In social-media driven world, leaders must check ‘thermostat’

Research and Ratings

Soccer fans follow sponsors to social media

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Plugged In: Scott Butera, Arena Football League

Executives recall sale that started it all