Marketing and Sponsorship

King out to make Adidas swift of foot in U.S.

AutoTrader renews with NBA, returns as TNT’s ‘Tip-Off’ sponsor

Visibility at events pays off for Bridgestone

PowerBar narrows down its sponsorship focus

As NBA’s chief events conductor, Austin always hit right notes

Media

Caps look for early renewal of TV deal

With run of record audience figures, ESPN settles in atop digital rankings

Turner opening NBA season with week of events

Leagues and Governing Bodies

Hockey Fights Cancer campaign adds personalized merchandise with ‘I Fight For’ program

PGA Tour gives Wade more responsibilities

Cycling league founders want to bring U.S. back to the velodrome

Franchises

With James back, Cavs retool sales strategy

Link to community inspires Crew’s new look

Facilities

NHRA looks to Paciolan to tune up ticketing at seven tracks

Labor and Agents

Baseball agent Wray leaves Octagon for Relativity Sports

Roc Nation in market for agents, agencies

Finance

Barclays Center for sale

Events and Attractions

White to bring snowboarding to Rose Bowl

Colleges

College Football Playoff picks CLC in six-year deal

College panelists see change coming

In Depth

The NBA’s new breed of GMs

Meet the GMs: Ryan McDonough

Meet the GMs: Pete D’Alessandro

Meet the GMs: Rob Hennigan

Meet the GMs: Masai Ujiri

Meet the GMs: Sam Hinkie

Meet the GMs: Tim Connelly

Silver impresses early, faces new challenges

Roberts expects CBA opt-out, preps for talks

NBA merchandise sales could set another record

LeBron James 3.0: Why I saw this one coming

Law and Politics

Nike’s Converse sues 31 companies

His name is on the shoes — but who was Chuck Taylor?

Opinion

Cartoon: Anticipation

New collegiate model would end one-size-fits-all approach

Ready for Rio? How brands can reach the two Brazils

How to save thousands while spending millions in pro football

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Faces and Places

Plugged In: Bill Greathouse, Centerplate

The Sit-Down: Michele Roberts, NBPA

Research and Ratings

NFL Turnstile Tracker