Marketing and Sponsorship

In new firm, Pyne sees legacy

Labatt extends deal with USA Hockey

Licensing show returns with new pavilions

Next merch call for NFL: Super Bowl 50

As leagues embrace daily fantasy, a call for transparency

Whale of a deal for golfer Dufner

Media

Will Dish’s offering kill cable bundle?

Omnigon hires Turner vet Sharpe

Legacy of ESPN’s Scott reaches far beyond the highlights

Leagues and Governing Bodies

Chargers official: Rams don’t deserve first crack at L.A.

Behrens’ rise highlights NBA’s social commitment

Outtakes from our reporting on Bud Selig

Facilities

Bucks picking from three design teams for arena project

Holiday Wonderland a hit at Petco Park

Labor and Agents

Oregon’s Mariota has yet to meet with agent candidates

NFLPA hopeful focuses on medical benefits

Kleine exits JL Sports, opens firm

Colleges

Assistance funds pay tab to insure stars

Few players have collected from policies, but that may change

Events and Attractions

Creating a big-game look for CFP

Legends staffs up and cooks up king-size effort for championship game

Football? Not a problem, say NHL and NBC

In Depth

Head of the class

A&M goes big as project nears $500M

Football becomes classroom at Notre Dame

ASU gets creative to finance renovation

OU project will preserve, create memories

Work Zone: Other major college renovations in the pipeline

Design elements make lasting impression

Opinion

Cartoon: Recipe for success?

Godfrey bullish on relationships, Toronto’s future as hot sports market

Loyalty lessons: Reward, don’t exploit, best customers

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Plugged In: Allen Johnson, Green Bay Packers

Faces and Places

The Sit-Down: Peter McGuinness, Chobani