Marketing and Sponsorship

Breeders’ adds TwinSpires.com as betting partner

Chime’s takeover by Providence Equity seen as boon to agency’s sports ambitions

DraftKings extends NASCAR reach with ISC deal

Microsoft modernizes Special Olympics tech

Under Armour adds NBA draft combine rights

USA Today group acquires rights to 7 U.S. marathons

Finance

Relativity Sports eyes next step

Media

NBC signs deal to keep Preakness

Leagues and Governing Bodies

NHL aims to draft off BAM Tech’s success

Facilities

Orioles maintain retro reputation while planning upgrades

Labor and Agents

Next BEST thing? Blue wants back in sports

Kauffman adds Stackhouse to coaching representation roster

Olympics

Beijing choice raises questions about reform

Events and Attractions

Ganassi Racing opens the doors on Sound Garage for second year

In Depth

Are the kids alright?

Little League grad Manfred leads MLB in drive for youth

NBA Jr. League puts kids through the paces

Safety a big part of NFL’s youth game plan

MLS seeks to build pipeline of players

NHL presses to make hockey more affordable

USTA uses fun to get more kids on the court

Golf programs see surge as industry counters staid image

Lacrosse uses personal touch to continue its steep growth curve

Kids at play: Sports executives share their likes and dislikes about youth sports

Steel Sports expands reach into youth baseball

Opinion

Cartoon: Going long

How three sports business executives saved my career

Checking in on our plans before checking out

Advice to future grads: Make connections, keep an open mind

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

The Sit-Down: Carin Koch, European Solheim Cup team captain

Faces and Places

Plugged In: Ted Sullivan, GameChanger