Marketing and Sponsorship

Evian opens the floodgates, takes Wawrinka endorsement worldwide

Street cred: Inside the New Balance-NYRR deal

The ruling on NFL officials is confirmed: Not a banner year

Media

NCAA, CBS and Turner talk of extending deal

Fox Sports rebrands mobile video, moves into new sports

Breeders’ Cup-NBC summer series rides on

It could happen: Some predictions for sports media in ’16

Leagues and Governing Bodies

Incentive lifts Finchem’s pay over $11 million

Post play: League gives ESPN access to unusual view

Tipoff for NBA’s Manhattan retail hub grows near

Are NFL players ready for softer approach to helmets?

Labor and Agents

Kessler: NCAA antitrust suit could be tried in early 2017

Franchises

A fresh start, not a grizzly end, for Bruins’ Bear

Diamondbacks bring experimentation to uniforms

Orlando Health puts name on two more jerseys

Race teams unite, find savings on air travel

Olympics

IOC board approves broad plan for audits

Glow of ’84 paves way for 2024 L.A. Games bid

USOC, U.S. Ski and Snowboard discuss launching women’s winter sports festival

Year End

Analyzing a changing world

Stories of the Year

Sports executives reflect on 2015

Who said it? Match the quotes with the right person

Following players, leagues and teams on social media

Coolest moves in tech

Tooning in

2015 by the numbers

In memory of those we lost

Looking ahead to 2016

Colleges

By the numbers: This year's bowl games

Opinion

How athletes can compete in celebrity endorsement market

Cartoon: Wish list

2015 stories that stood out; what I’ll be watching in 2016

Where to find answers about management, brand strategy

Coast to Coast

Coast to Coast

People and Pop Culture

People: Executive transactions

Plugged In: Jen Maurillo, MLS

Faces and Places: IAF in NYC

Holiday Gifts: From cookware to critters

Video of the Week: SMS highlights