Marketing and Sponsorship
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In Depth
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The reason why we felt so strongly about the option is the landscape is changing. It could be a long-term deal with the benefit of having that stability and security of it. But I think the reality of it is it changes so quickly that you want to have the ability to move. I think those options are going to give us a lot of flexibility to potentially go earlier.-- NFL Commissioner Roger Goodell, on why the league wants to renegotiate its media deals as soon as possible.