Marketing and Sponsorship

Sprint prepares to hang up after 13 years atop NASCAR

Gordon eager to take agency to the next level

By capturing the moment in MLB, Topps secures a new market

Media

BAMTech eyes Europe for next growth wave

Greenburg’s Epix series to follow 4 NHL teams

Trump transition will hold viewers

Univision's Rodriguez confident in value of live sports content

Leagues and Governing Bodies

Without a hitch: Monahan steps up as Finchem steps away

Timeline: PGA Tour under Commissioner Tim Finchem

NASCAR considering 2-day race weekends

NFL to co-produce annual Super Bowl fan fest

Franchises

San Diego voters say no, so what’s next for Chargers?

Playoff foes Seattle, Colorado each see business impact of on-field performance

Facilities

Atlanta neighborhoods inspire arena redesign

Three more MLB ballparks adding Ephesus Lighting systems

HKS to design Rangers’ new park

Labor and Agents

Agent forming advisory boards in effort to unionize UFC fighters

Cindrich renounces NFL agent business

In Depth

A suite approach

Tournaments put focus on more than just golf

Racing industry gets nimble, provides more hospitality options

Sports food industry still all about relationships

Law and Politics

Industry warms to idea of President Trump

Regardless of Trump’s effect on bid, Los Angeles has reason to remain optimistic, experts say

Opinion

Soft skills are essential to success but hard to find in millennials

Cartoon: Raiders raided

How to fortify the brand value in ambassador campaigns

Why a community brand like Real Madrid is so successful

Coast to Coast

Coast to Coast

People and Pop Culture

Plugged In: Cheryl DeLeonardis, Legends for Charity

People: Executive transactions

Marc Pritchard, Procter & Gamble

Research and Ratings

Longtime sponsors score highest MLB recognition levels