Marketing and Sponsorship

Xfinity: Metrics show benefit of NASCAR deal

Yormark, Cooper form naming-rights venture

Falcons’ new home nears sponsorship record

Snickers, satisfied with WWE, renews its WrestleMania deal

Bubbly brand will celebrate with Bolt

Media

UFC tells networks: Go big

Radio execs’ firm sells influencers on power of podcasts

Earnhardt open to career in broadcasting

New NBC ad sales chief sees portfolio potential

Skipper: There’s no liberal bias at ESPN

On-air panelists offer reasons for NFL ratings dip

Wave of future or good business deal?

Leagues and Governing Bodies

Construction changes face of tennis center’s tax return

Franchises

Houston’s Uncle Bob

Bob McNair on ...

Pistons challenge their fans to virtual one-on-one online

Facilities

Mizzou may add cabanas as part of a premium makover

Renovations (and AC) revive Illinois’ arena

In Depth

The fix: A common-sense solution for conference realignment

Accelerating the pace of change for Division I athletic directors

Olympics

Hospitality planners taking stock of Pyeongchang

For your year-in-review consideration: USA Swimming campaigns to make sure listmakers recall Rio

Events and Attractions

Glory kickboxing PPV making UFC.tv debut

Opinion

Marketers seek footing amid audience erosion

Cartoon: The real winner

How managers can coach the win without demoralizing team

Antitrust exemption may aid college sports’ untenable situation

Coast to Coast

Coast to Coast

People and Pop Culture

Todd Berry, executive director, AFCA

People: Executive transactions

Logan links up with Whitener, will oversee revenue across companies including Bespoke, Mandt VR

Faces and Places

The Sit-Down: Felix Palau, vice president of marketing, Tecate

Research and Ratings

NBA Turnstile Tracker

NHL Turnstile Tracker