Game Changers
Leagues and Governing Bodies
Marketing and Sponsorship
Events and Attractions
Facilities
Media
Labor and Agents
Olympics
Opinion
People and Pop Culture
Any of these innovative kind of (money-making) thoughts are going to become more the norm than the exception.-- Swimming Canada Marketing Dir Alan Raphael, on Summer McIntosh's Red Bull sponsorship on her national team suit, and the possibilities for future individual athlete endorsements.