Marketing and Sponsorship

NFL hoping to get McDonald’s back on its sponsor menu

Sponsors get their game on with activation plans

BNP Paribas’ pullout results in a shutdown of the Showdown

Sports stakeholders join forces in effort to stem decline in youth sports participation

Facilities

Stadium upgrades for 2017

DraftServ installs QR code-activated soda dispensers

A record naming-rights deal? Bank on it

Labor and Agents

NFLPA gives players new oversight roles

Rosenhaus adds Starks to help players plan next chapter

Leagues and Governing Bodies

NFL ups loan-pool financing to $2.7B

IndyCar Series to test drive VR

Earthquakes form advisory board to guide push to be technology leader

Spanish-language ‘MNF’ coming to ESPN2

First Look podcast: The NFL regular season brings along a number of hot-button issues

Media

More divisional matchups set ESPN up for better Monday night ratings

Listen up: TuneIn continues to bet on NFL with streaming audio

Going viral: Nardini’s response on responsiveness

Social Media: NFL’s Brady departs

Broadcasters: Brown scales down

In Depth

The promise of Titletown

Renovation project puts $55 million into Lambeau suites

Murphy: CBA extension is ‘best thing for everybody’

‘Steady as she goes’ for NFL Network

Cowboys ride high in marketability

Colleges

Tiny Wake Forest, alums decide ‘we want to win’ with facilities push

NCAA seeks guidance for its role in collegiate video gaming

Olympics

Ticket sales remain frigid for Pyeongchang Winter Games

Esports faces long odds in path to Olympics

Opinion

The stories and people in the NFL worth watching this season

Cartoon: Now botting …

Coast to Coast

Coast to Coast

People and Pop Culture

Who's hungry for football?

Industry execs: Advice for building a career in sports

People: Executive transactions

Plugged In: Lawrence Epstein, UFC COO

Faces and Places

Motorsport Network CEO gets up to speed