Weekly Issue

02.10.2018
Featured

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Looking forward

Despite difficult season, NFL business partners remain bullish and hope league can find peace and build off a captivating Super Bowl.

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InDepth

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40/40

Marketing and Sponsorship

Sponsors support NFL’s response to recent challenges

Nike expecting big numbers at NBA All-Star

Ruffles’ four-point ‘Ridge’ line among NBA sponsor activation

Veteran group of execs forms media, sponsorship agency Dragonfli

PCG SportsDesk rebranding to 4Front

Events and Attractions

On Location generates $150M in revenue

Super Bowl events help chefs build on star power

Leagues and Governing Bodies

Looking forward: NFL partners remain bullish

NFL: Another record year for merchandise

Resentment grows between MLB, players union

Bayern, Dallas sign talent development deal

PBR over-the-top service set for launch this week

Media

Inside the economics of Fox’s bold ‘TNF’ deal

NFL Network’s ‘Good morning football’ set for new digs

Fox Sports eyes a playoff game

Labor and Agents

NFL players union targets commercial agreement

Schulman guides long journey for Super Bowl MVP Foles

Take off, eh: Canadian NBA agent George opens new firm in Toronto

Franchises

Cavs, others look to add diversity post

Dodgers shift ticket strategy with Eventellect deal

Owner of USL’s Rowdies selling club, touts team’s possible future in MLS

Sources see fast, record sale of Panthers

In Depth

Kick the tires: Could NASCAR be in play?

Phoenix, Richmond join list of track makeovers

Tracks in the work zone

Tracks double down on camping business

NASCAR partners with VaynerMedia to enhance marketing push, promote star power

Chevy to use Cup Series to jump-start Camaro sales

First Look podcast: NASCAR anniversary, NFL offseason

Olympics

The out-of-the-way Olympics

The Games meet gamers with Intel tourney

Eurosport making most of media deal with unique production

Opinion

Can NFL have fresh start after tumultuous season?

Pats dial up a media network that others will follow

Tech Talk: Early-stage pitches at the Super Bowl

Cartoon: Wah-who?

People and Pop Culture

Faces and Places: Super Bowl LII

Plugged In: Jill Krimmel, StubHub

In The Office: Wilson Sporting Goods

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PREVIOUSSunday, February 04, 2018
NEXTSunday, February 18, 2018
Quote of the Day
We are counting on the NFL to come back to New Orleans as soon as they can, to make New Orleans an even dozen in the number of Super Bowls that we have hosted
Marcus Brown, New Orleans Super Bowl Host Committee chair, on the city hosting a future Super Bowl.
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