MLS newcomer Zlatan Ibrahimovi ć sits atop the league’s social media rankings, according to data from MVPindex measured from March 1, 2018, to Dec. 31, 2018. MVPindex is a social media valuation that offers real-time analytics on more than 90,000 athletes, entertainers, teams, leagues and brands across Twitter, Facebook, Instagram, Google+ and YouTube.
Its position as the league’s official kit supplier helps Adidas win at brand engagement. Jozy Altidore rose up the player rankings, joining global stars Zlatan Ibrahimović and Kaka. LAFC burst onto the scene in 2018 with star power among its owners and fans in Los Angeles.
