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The Zion Effect
From television to ticketing, Duke freshman sensation Zion Williamson is raising roofs and driving business across college basketball.

From television to ticketing, Duke freshman sensation Zion Williamson is raising roofs and driving business across college basketball.
We’re putting a lot of fire power, star power, distribution to the event. If it works, and I’m very confident it will work, yes -- MVP will be involved in MMA over the long term.-- Most Valuable Promotions co-founder Nakisa Bidarian, on how the company plans to get more into the MMA business if its Netflix card on May 16 is successful.