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The Zion Effect
From television to ticketing, Duke freshman sensation Zion Williamson is raising roofs and driving business across college basketball.

From television to ticketing, Duke freshman sensation Zion Williamson is raising roofs and driving business across college basketball.
If at any point in time, the institutions decide as much as we love the bowl system, we may want to participate at a different level, then the bowl system will adjust accordingly. But no one’s in a position to say what the number is, or to make any of those decisions. The market will dictate it.Bowl Season Executive Director Nick Carparelli, on whether there are too many bowl games.