Weekly Issue

07.20.2019
Featured

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A ratings home run

Padres star Manny Machado, Phillies slugger Bryce Harper drive surges in local viewership.

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Can Games bring rebirth?

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Coors Light puts its rivals on ice in NHL

Research and Ratings

A ratings home run: Machado, Harper drive increases in local viewership

Stadium Series title sponsorship helps Coors Light freeze out A-B

Do you know who is sponsoring the NHL?

Tony’s Take: NHL sponsorship

Marketing and Sponsorship

Gordon nudges Axalta into grassroots deal

Trump’s tweets help put Rapinoe in the spotlight

At 40th reunion, former players and execs reflect on Major Indoor Soccer League

Baking up fresh looks at Refried Apparel

Media

ACC Network eager to test out technology

Reports of ‘SportsCenter’s’ death have been greatly exaggerated

Labor and Agents

The Montag Group signs ESPN’s Smith, Rangers’ Quinn

Events and Attractions

Legends makes leap in retail with MainGate purchase

Entrepreneur Mark Ein reimagines the Citi Open

Leagues and Governing Bodies

Slane to work with NHL and its teams

In Depth

Tokyo 2020: Can Games bring rebirth?

National pride, legacy lead to $3B sponsorship bonanza

Clutter creates concerns for Olympic partners

Tokyo 2020: Athletes to watch

First Look podcast

Sports and Society

Rapinoe speaks on social change, being selective with brands

Esports

Fortnite takes pass on deals leading to World Cup Finals

NASCAR opts for smaller role in esports venture

Franchises

Fanatics gets Warriors’ merchandising rights

Opinion

Forum: Strong opinions on what’s next for women’s sports

‘Election Day’ covers the fan engagement bases for MLB

Cartoon: In the zone?

People and Pop Culture

State of Play

The Market

Faces and Places

Closing Shot: Turning promotions ‘Upside Down’

Sponsored content
Quote of the Day
Sports were fine for 150 years before we had technology. ... So now we've added this VAR, Video Assisted Referee, which again, I wouldn't mind, what I mind is when we get it wrong. ... I could live with human error, I can't live with human error when the technology is wrong.
-- Peak6 Investments co-founder Matt Hulsizer, on his frustration with the Premier League's VAR technology getting calls wrong.
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