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Brittany Bowlen looks to survive ugly family legal battle to take control of Broncos

The Bowlen family knew something that wouldn’t become public for many months. Super Bowl XLVIII, a 43-8 Seattle win, would be the Broncos' last game under Pat Bowlen’s leadership. With his health worsening, Bowlen had recently transferred control of the Broncos to a trust run by three people, including team President and CEO Joe Ellis, who would make decisions regarding the franchise until a new principal owner could emerge from among Bowlen’s seven children. By the time Pat Bowlen succumbed to his disease in June 2019, Brittany Bowlen had become the clear heir apparent in the eyes of the trustees, even though the succession documents do not say that explicitly. Now 31, Bowlen is a senior vice president with the team.

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Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.
-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.
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