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Betting

SBJ Early Access: NBA OKs betting deals

The NBA will loosen restrictions on team sports betting sponsorships next season, allowing them to drive value in the white-hot category while stoking fan engagement coming off a season of playing in mostly empty arenas. The significant shift in strategy gives casinos and sports betting operators an array of new assets, allowing teams to sell more integrated and pricier deals.

Betting

SBJ Early Access: Caesars ready to make mark in digital betting space

Finance

Esports organizations are expanding the boundaries of sponsorable assets

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Quote of the Day
Part of it is also you don’t have many of these spots, right? So I think people caught on to this trick over the past couple years, and it’s done really well in streaming. And as a result, a lot of people are lining up and wanting to do that.
-- NBC Chair of Global Advertising & Partnerships Mark Marshall, on how some advertisers are gravitating to streaming-only ad spots during the Super Bowl, which make up about 10% of inventory.
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