Sports Business Awards

Nominations are being accepted for the 2026 Sports Business Awards. Submit today! Deadline 1/26.

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Finance

Star power fuels an underdog startup

Even as they were coming up in a cutthroat industry, Dan Mannix and Dave Nugent developed an easy friendship. Their client book often overlapped, but there was never any competition between them because they worked in separate services. As Mannix built up LeadDog Marketing, Nugent developed his technology firm, Omnigon. After they’d each sold their businesses in 2016, they wanted to find a way to work together directly.

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Members Only: Collective models will provide more guaranteed NIL money

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Shifting Into High Gear

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Quote of the Day
We don’t want to be a sports-only service. That’s not the plan. I want the sports team to kill it. I want them to feel like they’re the center of the world. I want them to go to the sports media audience and say, ‘we’re the special thing.’ But ... we’ve got special DNA in all of those places, and they’re all delivering what the service does today.
-- Comcast co-CEO Mike Cavanagh, on how NBC does not want to make sports the heart of its TV strategy despite its importance to the company.
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