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05.01.2022
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Community impact was embedded in the business model. ... One of the things that's different about Angel City is that their sponsorship model directly invests 10% of sponsorship dollars into the community. So that's not an add-on or nice to have. That was very much built into its business equity, on and off the pitch.-- Angel City FC co-owner Willow Bay, on making community impact a key component of the NWSL team's business model.
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