Weekly Issue

06.05.2022

Featured

Investing in female athletes is just good business. Women’s sports are no charity case. Gender equity and equality — it’s just smart business. Each of these statements reflects the thinking, and actions, of the individuals recognized as part of our Power Players: Women’s Sports. Though their responsibilities and involvement differ greatly, each has distinguished themselves as an advocate, evangelist or proponent of women’s sports. As the business of women’s sports grows significantly, we’re seeing more and more leaders shaping the path forward. We recognize their efforts.

It doesn’t take account of all the investments we make in many things, the costs of delivering the Championships to the standard that we deliver it to -- which, of course, builds a value in our brand, which, particularly for the top-10 players, they’ll see the benefits of when you look at the kind of contracts that they will have personally. Our business model, really carefully balanced over 150 years, has delivered that value -- yes, to us, yes, to British tennis -- but also back to the players.
-- All England Lawn Tennis Club CEO Sally Bolton, on how a source of frustration for AELTC leadership is the player group’s proposed revenue share structure as the mode of deciding the total prize money pool.

PODCAST