Featured

Marketing
Ally Financial focusing on women's sports
Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.

Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.
One guarantee is there is zero chance that there will ever be any consideration of the team going anywhere else. Second is that next season, you’re going to see a significant increase in commitment -- financial commitment -- to make sure that we are as competitive as possible.-- New Sporting KC majority owner Peter Mallouk, on his plans now that he controls an 80% stake in the club.