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Ally Financial focusing on women's sports
Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.
Weekly Issue
02.19.2023
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Quote of the Day
We have to realize we were trying to deal with people that were acting, in some ways, irrationally, just in terms of the capital they were allocating and the money they were spending. It’s been four or five years and there hasn’t been a return yet, but they’re going to have to keep spending that money to even just maintain what they have right now. ... I’m way more comfortable being on the PGA Tour side than on their side but who knows what’ll happen?-- PGA Tour player Rory McIlroy, on LIV Golf's willingness to operate at a massive financial deficit and how it impacts the reunification of men's professional golf.
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