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Ally Financial focusing on women's sports
Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.
Weekly Issue
02.19.2023
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The ACC, we’re struggling for a place in the marketplace. We need to be the first ones to do something like this. ... So you come out and say: ‘We’re going to relegate teams to raise excitement and get back on top.’Stanford men's basketball coach Kyle Smith, on advocating for the ACC to establish an English football-style relegation system.
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