SBJ Weekly — Feb. 20, 2023: Ally Financial backing women’s sports

Featured

Marketing

Ally Financial focusing on women's sports

Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.

Events and Attractions

Up next: Vegas’ big bet

Technology

SBJ Tech selects this year's 10 Most Innovative Sports Tech Companies

State of Play

Forum

Madkour: Spring football returns, and Yormark’s early wins

Upfront

Networks wait for Aaron Rodgers’ next move as they target the top games to carry next season

Sales cycle: Time for renewals and new partners

Drink up! Just be sure to follow rules

Up next: Vegas’ big bet

NBA renews, keeps wary eye on Diamond Sports

Deal combines soccer marketing firms with eye on World Cup and beyond

Insiders

Finance: Carmelo Anthony’s lsos7 latest example of why private equity loves sports

Portfolio

Lights. Camera. Immersion. Memories.

‘Like a Girl’

Ally mission bolstered by new deals with Disney/ESPN, ACC

In Depth

10 Most Innovative Sports Tech Companies

Just Walk Out gives food-buying fans their marching orders

BreakAway Data helps athletes collect, analyze and monetize performance info

CrowdIQ delivers data about makeup of teams’ in-venue audience

NeuroSync software tracks concussions, cognition

Nextiles aims to sew up smart apparel market

Pixellot automates video production with AI-powered cameras

Proteus Motion raises standards for personal training

Quintar on course to develop next-gen AR experiences for fans

The Famous Group bends reality for leagues, teams and fans

Zippin stores speed checkout times and boost venue per-caps

Opinion

Under Armour’s Charece Williams Gee on networking, purpose and perspective

People

Faces & Places

On The Move

Technology

How Game Time Giving pits fanbases against each other for the sake of nonprofit fundraising

MLS begins Apple era: Inside the league's production studio, Adidas partnership, developmental tech

Team Whistle's content strategy shifts to short-form videos with launch of 'Whistle Creator Program'

The TRACAB Horse Tracking System lends horse racing data on position, speed, acceleration to broadcasts, betting operators

Closing Shot

Weekly Issue

Marketing

Ally Financial focusing on women's sports

Events and Attractions

Up next: Vegas’ big bet

Technology

SBJ Tech selects this year's 10 Most Innovative Sports Tech Companies

State of Play

Madkour: Spring football returns, and Yormark’s early wins

Networks wait for Aaron Rodgers’ next move as they target the top games to carry next season

Sales cycle: Time for renewals and new partners

Drink up! Just be sure to follow rules

Up next: Vegas’ big bet

NBA renews, keeps wary eye on Diamond Sports

Deal combines soccer marketing firms with eye on World Cup and beyond

Finance: Carmelo Anthony’s lsos7 latest example of why private equity loves sports

Lights. Camera. Immersion. Memories.

‘Like a Girl’

Ally mission bolstered by new deals with Disney/ESPN, ACC

10 Most Innovative Sports Tech Companies

Just Walk Out gives food-buying fans their marching orders

BreakAway Data helps athletes collect, analyze and monetize performance info

CrowdIQ delivers data about makeup of teams’ in-venue audience

NeuroSync software tracks concussions, cognition

Nextiles aims to sew up smart apparel market

Pixellot automates video production with AI-powered cameras

Proteus Motion raises standards for personal training

Quintar on course to develop next-gen AR experiences for fans

The Famous Group bends reality for leagues, teams and fans

Zippin stores speed checkout times and boost venue per-caps

Under Armour’s Charece Williams Gee on networking, purpose and perspective

Faces & Places

On The Move

How Game Time Giving pits fanbases against each other for the sake of nonprofit fundraising

MLS begins Apple era: Inside the league's production studio, Adidas partnership, developmental tech

Team Whistle's content strategy shifts to short-form videos with launch of 'Whistle Creator Program'

The TRACAB Horse Tracking System lends horse racing data on position, speed, acceleration to broadcasts, betting operators

Closing Shot: Honorable Performance

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