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Ally Financial focusing on women's sports
Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.
Weekly Issue
02.19.2023
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It’s not meant to look like ‘we want more money,’ that it’s greedy, it’s just what’s fair. When you look at other sports, the revenue share [in tennis] is not changing.-- WTA No. 5 Jessica Pegula, on tennis players seeking more revenue sharing from the Grand Slams.
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