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Ally Financial focusing on women's sports
Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.

Like a girl: Andrea Brimmer and her Ally marketing team heard that phrase for years. Now it’s their battle cry in driving more spending on women’s sports.
It’s more than filling the seats. It’s about that experience. It’s about celebrating communities and traditions.-- Red Sox Senior Dir of Ticketing Strategy & Promotions Travis Pollio, on hosting celebrations of Scottish and German culture at Fenway Park with fans in town for the World Cup.