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Wrangler: A sports relationship 75 years and counting
Dating to 1948, the denim brand’s sponsor relationship with rodeo, and now the PBR, is the longest tenured in sports.
Weekly Issue
07.24.2023
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Quote of the Day
The global nature of the tour is actually one of our biggest assets, and figuring out how to leverage that to build an even stronger global brand on top of the domestic brand in the United States is a massive opportunity for us.-- New LPGA Commissioner Craig Kessler, on taking the challenge of being a global tour and turning it into an opportunity for growth.
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