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Learfield's Revamped Playbook
Down to two tough options, President & CEO Cole Gahagan found a plan to drive the major rights holder back.

Down to two tough options, President & CEO Cole Gahagan found a plan to drive the major rights holder back.
We are looking at this as a huge injection of rocket fuel into this league.-- MLS EVP/Media Seth Bacon, on the expectations for the impact this summer's World Cup will have on the league.
