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Dana White and the Fertitta brothers cashed in on UFC. What are they banking on next in sports?

Dana White and the Fertitta brothers cashed in on UFC. What are they banking on next in sports?
The amount of discussion we’re having right now about access to our content, to our footage, access to our buildings, access to our players, to our executives, is the highest it’s ever been.-- MLS EVP/Media Seth Bacon, on the league licensing footage for more than a dozen soccer documentary projects.