Weekly Issue

07.01.2024
Featured

Franchises

Inside the quirky, out-there world of team branding in minor league baseball

In the last decade, over two dozen affiliated minor league baseball teams have rebranded, adopted new names, or are currently in the process of doing so. And that’s not even counting the numerous alternative identities that emerge annually for various theme nights at the ballpark.

Leagues

Midsummer Magic

Events and Attractions

From the Top Rope

State of Play

State of Play

Forum

Madkour: Atlanta stays a hot sports and business destination

Upfront

MLB is building on its massive gains from 2023 with boosts in attendance and viewership in the first half of 2024

ACC plans for a different future with new schools joining conference

NHL playoff viewership climbs while NBA sees decline

Silva joins SeventySix Capital to lead advisory arm

NHL eyes smooth transition to Fanatics for jerseys; minimal changes planned

Insiders

Marketing and Sponsorship: Money from the Middle East is the new crypto — but rules in the U.S. are different

Facilities: How the Beer Bat became a big hit

Portfolio

Inside the quirky, out-there world of team branding in minor league baseball

Facing revenue challenges, Team USA national governing bodies look to donors

In Depth

Cities make a run at hosting WWE events and the tourism dollars they bring

Combat Sports: Turki Alalshikh leads Saudi Arabia’s latest effort to reinvent itself through sports

PFL's next move, Conor McGregor's future among key things to watch in combat sports

Combat Sports: What’s on Dana White’s to-do list

Opinion

Keep an eye on sportswashing, but also mind your own laundry

People and Pop Culture

Faces and Places

Closing Shot

Closing Shot: Crew Up

Sponsored content
PREVIOUSMonday, June 24, 2024
NEXTMonday, July 15, 2024
Quote of the Day
“I’ve been in situations of disparity. I think the race team is going to focus on what they have to do this weekend, which I expect them to do. … [Kessler] did an unbelievable job today, and I think I put all my cards on the table”
23XI co-owner Michael Jordan, on the impact the legal battle with NASCAR is having on the racing team.
PODCAST

SBJ Morning Buzzcast: February 5, 2025

X Games CEO Jeremy Bloom, record AFC Championship viewership, big ad revenue for Super Bowl LIX and where UFC and F1 media rights might land in 2025

Listen Button
SBJ TV
How to watch "SBJ Inside the Industry"
SBJ Inside the Industry explainer
Watch
SBJ 2024 In Review
Watch
PROPERTIES