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How Ryan Smith and Utah Hockey Club went from unknown to the NHL's newest expansion team.

How Ryan Smith and Utah Hockey Club went from unknown to the NHL's newest expansion team.
Each avenue of commercial, whether it’s sponsorship, licensing, ticketing, hospitality, they’re all just kind of smoking hot, if you will, right now.-- LA28 CEO John Slusher, on the commercial momentum and excitement around the 2028 Games.